At CommUnique, we know that creating lasting impact in sustainability starts with understanding how people perceive it—across geographies, generations, and cultures. That’s why we partnered with Potentia Insight and Disrupt Insight to carry out an in-depth market research study exploring public attitudes toward sustainability in two distinct cultural contexts: the United Kingdom and the Kingdom of Saudi Arabia.
Together, we surveyed over 1,000 adults across both countries to find out what “sustainability” truly means to them. The findings? Eye-opening, insightful—and a strong reminder that culture plays a key role in shaping our environmental and social values.
From a broader, future-focused view in Saudi Arabia—closely linked with national transformation goals—to a more urgent, climate-centred perspective in the UK, this research shines a light on how context drives conversation, action, and optimism.
🔍 Why This Matters
This study doesn’t just map attitudes; it provides practical takeaways for business leaders, communicators, and policymakers working on ESG, sustainability campaigns, or stakeholder engagement across these regions.
Whether you’re building green strategies in the Gulf or rolling out climate communications in Europe, cultural intelligence is key to meaningful impact.
🤝 Collaboration That Drives Change
We’re proud to lead this initiative in collaboration with Potentia Insight and Disrupt Insight—combining our strengths to support organisations in building authentic, culturally relevant sustainability narratives.
📖 Explore the full findings and key takeaways from the research here:
👉 Read the full report
About CommUnique:
We are a leading ESG and Sustainability Stakeholder engagement and enablement advisory firm. We offer comprehensive supplier engagement and enablement services to help businesses align their supply chains with their environmental, social, and governance (ESG) goals.
Our services include supplier mapping, engagement strategy development, integrated communications planning, training programs, workshops, and capacity building initiatives tailored to enhance suppliers' understanding and implementation of ESG principles and practices.
For more information hello@communique.global