In the past two months our founder Gihan Hyde has been invited by several organisations from USA, UK, and Middle East to train their Chief Marketing Officers, Director of Internal Communications, Brand Managers, Communication Managers and HR Managers on Environmental, Social, Governance (ESG).
In total she has trained 40 communication professionals on the following
It was such a joy delivering the above and the icing on the cake is the feedback I received from these amazing people. Gihan Hyde
The urgency of ESG is real, and if you are to future proof your career as a communication professional and help future proof your organisation you really need to start thinking seriously about your Environmental, Social, Governance (ESG) skills and business model integration.
Here are the themes that came out of the session which Gihan addressed:
The “S” was the participants favourite because it focuses on emotions, relationships, and empathy whereas the “G” and the “E” were their least favourite.
Their most difficult aspect of communicating ESG is starting the process and understanding where to start from? Should they start with the E, S, G?
There was a confusion between ESG Reporting and ESG communication. In my opinion they are different and should be tackled differently because the audience are different and require different messages.
Employees play a key role in bringing your ESG story to life but how do you win their hearts and minds? This was a real worry for the participants.
☝️☝️☝🏾😊 From the above, which one do you relate to the most?
Here are some figures to showcase how urgent it is that you investigate upskilling yourself and your team on the subject:
The above data is a clear indication that we as communciation professionals need to understand what is expected from us as a team to help highlight the ESG work that our organsiations are implementing and protect its reputation from being damanged through "Green Washing"
If you would like to book a training session on the above subjects Get in touch